The Reality

Every Advantage Matters.

Yet many retailers still rely on manual price tag updates—costing time,
introducing errors, and slowing store execution.

Price tags in many stores still require:

  • Manual edits
  • Reprinting and redistribution
  • Store labor every time pricing changes
  • Risk of pricing mistakes

Are you price tag...

  • Inaccurate?
  • Visually unappealing?
  • Missing important product information?
  • Expensive and difficult to update?

Most furniture retailers struggle with the same issues. But this weakness can become a competitive advantage with the right tools in place.

22 of the Top 100 furniture retailers trust VIA as a guide to price tag solutions.

1915 South logoFurniture Mart USA logoThe Wellsville logoAshley logoAshley logo
Stop manual Update

The VIA Price Tag Tool

The VIA Price Tag Tool automatically generates and updates price tags directly from your source of truth: your ERP or e-commerce system.
When pricing or product data changes, your tags update automatically.

  • No manual editing.
  • Less store labor.
  • No pricing errors.

Your tags become powerful selling tools instead of operational headaches.

A silver mirrored decorative tray sitting on a dark wood coffee table in front of a beige sectional sofa.
The image shows a classic button-tufted cream fabric Chesterfield sofa with rolled arms, on display with an Ashley furniture store price tag attached to the arm.
Smart Labels

Consider Digital

Many retailers who love the VIA Price Tag Tool take automation a step further. Digital price tags, or ESLs (electronic shelf labels), connect your pricing to the cloud, updating instantly across every store with complete accuracy.

With real-time syncing and seamless integration into your retail systems, they eliminate manual updates and bring a new level of efficiency to store operations.

Meaning, no more printed price tags.  This is where agility meets automation.

Real Examples

See the Tags in Action

Fully automated, pixel-perfect price tags for every product type — from bedding to large sectionals.

A modern living room with a neutral-toned sofa, a fluted round wooden coffee table, a glass room divider, and a large pendant light.

View Tag

Moderno

20451

Sectional

112"W x 64"D x 36"H

2045125

$2,499

00

AVAILABLE COLORS
Beige
Charcoal
Available colors and styles may vary.
A black-and-white QR code positioned on a light gray background, with the text "S: 07/04/2025" printed directly underneath it.
A modern living room featuring a gray fabric sofa with accent pillows, a glass coffee table, and an armchair on a patterned rug near large patio windows.

View Tag

Aria

30987

Sofa

3098712

84"W x 38"D x 34"H

$1,299

00

AVAILABLE COLORS
Beige
Charcoal
Available colors and styles may vary.
A black-and-white QR code positioned on a light gray background, with the text "S: 07/04/2025" printed directly underneath it.
The image features a classic brown leather or faux-leather 3-seater sofa styled with accent throw pillows in yellow and patterned multi-colors next to a floor lamp.

View Tag

Halo

11802

Lounge Chair

1180244

36"W x 34"D x 32"H

$799

00

AVAILABLE COLORS
Beige
Charcoal
Available colors and styles may vary.
A black-and-white QR code positioned on a light gray background, with the text "S: 07/04/2025" printed directly underneath it.
A brown fabric modern sofa with throw blankets and accent pillows sits on a patterned round rug in a living room, in front of a wooden bookshelf and next to a glass coffee table.

View Tag

Aria Sofa
AGIARIA
A brown fabric modern sofa with throw blankets and accent pillows sits on a patterned round rug in a living room, in front of a wooden bookshelf and next to a glass coffee table.

Aria Sofa

AGIARIA3098712
was:
$1599.99
now:
$1299.99

Aria Sofa

AGIARIA3098712
was:
$1599.99
now:
$1299.99
Aria Sofa, Loveseat, and Accent Chair Set
Heading

was: $3399.99

$

2699

99

or

More ways to pay with Flexible Finance options^^++

lowest monthly payment

60mo

0% APR financing^^

$1889.99

$810 (30%) down + Tax and Delivery

$99

monthly payment*

lowest down payment

36mo

0% APR financing^^

$2429.99

$270 (10%) down + Tax and Delivery

$149

monthly payment*

no mney down

12mo

Special Financing ++

$2699.99

$0 down + Excluded Tax and Delivery

$225

Suggested monthly payment*

lowest down payment

36mo

0% APR financing^^

$2429.99

$270 (10%) down + Tax and Delivery

$149

monthly payment*

An advertisement or product photograph showcases a modern mattress on a platform bed frame inside a styled bedroom.

View Tag

A price list matrix for the Tempur-Pedic Luxe Breeze Firm mattress, showing total costs and monthly financing options across four bed sizes and six base configurations.
Built Different

Built for Furniture Retailers

Automated Data Fields

Over 100 dynamic fields automatically update using your product and pricing data.

Custom Tag Designs

Fully customized layouts aligned with your brand and merchandising strategy.

Multiple Tag Sizes

Options for 8.5×11, 4-up sheets, and 16-up sheets.

Store-Specific Tag Generation

Upload store inventory lists and each location auto-generates only the tags it needs.

Centralized Control

Home office teams manage pricing and messaging while stores receive accurate tags instantly.

Built for Furniture Retail

Designed for the complexity of furniture merchandising—not a generic label tool.

Transformation

From manual chaos to automated clarity.

A close-up shot focuses on a white, weathered paper price tag tied with a string to the armrest of a beige, textured fabric sofa.
BEFORE
  • Manual tag edits
  • Store labor spent updating tags
  • Inconsistent formatting across stores
  • Slow response to price or promotion changes
This is an Ashley Furniture beige fabric sofa featuring textured upholstery and a digital retail price tag.
BEFORE
  • Automated tag updates
  • Consistent brand presentation
  • Accurate pricing across every store
  • Stores are always ready to sell
A close-up shot focuses on a white, weathered paper price tag tied with a string to the armrest of a beige, textured fabric sofa.
BEFORE
  • Manual tag edits
  • Store labor spent updating tags
  • Inconsistent formatting across stores
  • Slow response to price or promotion changes
This is an Ashley Furniture beige fabric sofa featuring textured upholstery and a digital retail price tag.
BEFORE
  • Automated tag updates
  • Consistent brand presentation
  • Accurate pricing across every store
  • Stores are always ready to sell
How It Works

Our Simple 3-Step Implementation

1

Design Your Tags

Our team works with you to design custom templates that match your brand and merchandising strategy.

2

Connect Your Data

We map your ERP, e-commerce system, or data source to the tool's automated fields.

3

Generate Your Tags

Upload store inventory lists and instantly generate accurate, store-specific price tags.

Confidence in your decision.

Quote

I've worked closely with VIA on projects that were critical to my organization’s success. In my experience, VIA jumped in the trenches with me, owned my constraints, thought critically and worked diligently to offer solutions, then delivered quality work that ultimately solved problems and created opportunities. I’m a satisfied customer.

Author

Amanda H.

VP of Analytics & Marketing / 1915 South

Quote

“I get exposure to lots of production companies and content creators in the furniture retail space. I’ve yet to experience a vendor more committed to their clients’ success than VIA. Oh, and they do great work too.”

Author

Jon G.

Founder/ Gadfly Marketing

Quote

"The project management and attention to our goals are wonderful. VIA shows great dedication to the work and strive to be client-focused and meet our needs. Quick, efficient and know the retail furniture marketing complexities."

Author

Gabe D.

Business Director / Skeleton Crew Collective

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THE PLATFORM

Trusted By Leading Furniture Retailers

VIA has helped 22 of the Top 100 furniture retailers modernize their price tag systems.

Retailers choose VIA for:
01

Furniture Retail Expertise

Decades of experience in furniture retail.

02

Reliable Automation

Automate price updates effortlessly.

03

Clean, Professional Tag Design

Modern tags that look great and are easy to read.

A web interface dashboard titled "Price Tags Management" featuring filter fields and a data table.
Get Started

Turn Price Tags Into an Advantage

If your stores are still updating price tags manually, it’s time to fix it.

The VIA Price Tag Tool turns a daily frustration into a fully automated system so your stores stay accurate, consistent, and ready to sell.

Schedule a discovery session to see it in action.

Schedule your discovery

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See for yourself - Create a
personalized video in a few seconds.

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