I’m overwhelmed with gratitude for your support of VIA. 2017 was yet another year of record growth for us, and we have you to thank. On behalf of the entire team, we sincerely appreciate the opportunity to serve you! We’ll express our appreciation by continuing to improve all aspects of business to provide you with an even better experience. And we have tremendous plans for 2018.
Every year, we evaluate our core values – the fundamental beliefs of our organization – to ensure focus and relevance. Our core values are the guiding principles that dictate our behavior and drive decision making. This year, in addition to our company values, each of our departments have committed to individual sets of values that are specific to their efforts. Our teams have put their flag in the ground and made clear the standard by which we will hold each other accountable in 2018. I love this effort and I can’t wait to see the result!
New to our core values this year is Achievement. I recently read a book about the Wright brothers, which was fascinating. I didn’t realize the state of human flight at the time of Wilbur and Orville’s experimenting. I didn’t realize that many others around the world had and were continuing to attempt flight. Many were attempting, but no one had achieved. What was most compelling to me about the Wright brothers was their relentless commitment to success. Even after years of toil, set-backs, naysayers, cumbersome travel, miserable conditions, broken bones, and even a death, they never accepted the thought of quitting. Not flying was never an option. Think about how the world is impacted by their achievement.
At VIA, we have a pretty audacious vision: to be among the best in our industry. When we value achievement, we commit to ourselves and to each other that nothing short of accomplishing our vision is acceptable. When we value achievement, we focus even more intently on what it takes to deliver results. Achievement is not about a bottom line number, achievement is about delivering the best possible product and experience for you.
We have a solid plan for achievement in 2018. We will take a giant step closer to accomplishing our vision. With your continued support, we’re going to make it happen.
Thank you again!