Video consumption has been on the rise and 2017 will be yet another year of growth, especially in online and mobile consumption. Yes, I know… I’m stating the obvious.
For storytellers and filmmakers, this is an exciting time. The ways we can reach audiences continues to grow. Twitter jumped in. Pintrest and Instagram offer yet another venue for messaging through video content. There’s broadcast, web, holographic projections from wearables (coming soon…). And the codecs to deliver videos to the myriad of platforms keep improving (see VP9 and h.265/hvec), so not only are there more places to see content – the files are getting smaller with the picture’s integrity getting better. Neat!
The role of video content in social channels offers commercial directors an opportunity to get away from the traditional run times, which I think is kind of great and opens up more creative possibilities. While research shows that a run time between 30 and 60 seconds is still ideal, the beauty is that we’re not necessarily tied to an exact time in most online platforms. We have the opportunity to play with runtime and let creative choices dictate the length of a piece rather than the rigidity of tradition. Oh joy! I can hold on that shot for one more beat to make the spot funnier or more emotional!
VR, while not really that new*, is blowing up and filmmakers are coming up with great new ways to tell stories. [Although, I’m struggling to get on board, as the last VR experience I had lasted about 3 minutes and scared me out of my mind, so I may never do it again.] Camera tech just gets better and more accessible. Post tools — which once added huge costs — have become desktop apps. Those impressive helicopter aerials are now easier to produce than ever before. [Drone operators are everywhere, but be careful, as not all drone operators are equal – both in the quality of the pilot and equipment.]
Yep. Lots going on! These are exciting times and the opportunities to connect with your audience are everywhere. I certainly encourage anyone playing in the medium to go a bit crazy and explore the possibilities Two things we love are creativity and collaboration, so feel free to engage our team. Even if your just brainstorming ideas with no specific project in mind, we would love to help!
* Yes, VR is old. I remember my first VR experience back in 1999 with the company iPix in a research lab in Knoxville. Took an immersive ride on a roller coaster nearly 20 years ago. I think that was old tech from NASA back then. Save our Space Program!