During the course of our work, we get the opportunity to meet some terrific people, learn about exciting products and advancements and, every once in a while, share a message with our community that has tremendous impact. That’s exactly what happened when our long-time client Ashley Furniture HomeStore asked us to produce a commercial featuring their A Hope to Dream program.
A Hope to Dream is an initiative started by Ashley Furniture HomeStore to provide children in the community who do not have a bed to call their own – their very own bed. A portion of all mattress sales at Ashley Furniture HomeStore goes toward supporting the A Hope to Dream program. VIA is proud to have partnered with Ashley Furniture HomeStore to create this commercial spot featuring this incredible program that shares their message of hope.
Ashley Furniture HomeStore recently hosted an A Hope to Dream event at the University of Memphis where they gave beds to 50 Memphis-area children in need. Each child—who did not previously have a bed—received a bed set that included a twin mattress set, pillow, sheets and comforter. Along with Learfield Sports’ partner University of Memphis Athletics, Ashley Furniture HomeStore hosted the children for a full day of activities complete with a campus tour, games, gift bags and a meet-and-greet with Tigers basketball head coach Josh Pastner. Ashley Furniture HomeStore’s A Hope to Dream program continues to make an impact in Memphis and the Mid-South. For more information on Ashley Furniture HomeStore’s A Hope to Dream program, visit www.ahopetodream.com.